Mom of Two Opens Coffee Shop with Childcare...basically every mom's dream

Shelly Weiser is a mom of 2 and graphic designer. In Fall of 2017 she will open The Hive, a coffee shop with supervised childcare, complete with wifi, coworking, coffee and snacks, and beer and wine. Basically, every mom and dad’s dream!


Shelly chats with us on the challenges of transitioning into work at home motherhood, starting a new business venture, and how to react when your preschooler talks about beer to her teacher.

Edit: The Hive's Startup campaign is LIVE! Click here to learn more--the first 48 hours are the most important!!! 


Stand For Mom: We are wildly excited about your new business venture, and can’t wait till every city has one. Can you tell us how you had the idea for The Hive?  


Shelly Wieser: I’m a mom of two young children, and a graphic designer from home, and I just never had anywhere to go if I had a last minute project, or a deadline. So, I figured there’s got to be other parents that need this, even if it’s not to work, just to visit with friends or take a break.


My goal when I have parents or grandparents or whoever needs help with their children, I hope they will walk into The Hive and take a deep breath of relief, and then think to themselves, “let’s do this!”


SFM: Have you always wanted to open brick and mortar shop, or is this something you never imagined yourself doing?


SW: Definitely the latter. I had no thought whatsoever growing up or even as an adult to have a brick and mortar, so I’m quite terrified! I just saw the need there, and I thought somebody has to do this, so why can’t it be me.


I come from a family of self employed people. My dad owned a company for 35 years and had 25 employees so I saw it done and i saw what goes into it, what it takes, the nights and the weekends, so I’m prepared for that. I saw the need and the possibility there at the same time, so providing that for other parents is such an amazing thing to be able to do!


SFM: Let’s talk motherhood and kids and becoming a work at home mom. What was it like for you?


SW: My kids are 4 and 2.5. I was a freelance graphic designer when they were born, and I was lucky enough to be able to keep working and not to have to transition from a full time office job.


I had been set in my ways for a long time. I was 35 when I had my first! I was self-employed for ten years when she was born.


You know, I had my day to day routine down: I went to the grocery store at 10am because nobody was there, and then I worked from 11-2, and then the babies came, and it wasn’t grocery store at 10 because it was naptime! There was no way to schedule anything. The babies don’t really care about your schedule, they’re going to nap or not nap, or cry or not cry, and I really had to learn to live on their terms and not mine. What they needed vs what I needed. I had the ability to adjust my life and my schedule around that, thankfully. I also am super blessed to have amazing parents who are here for me a lot.


It wasn’t so much the daily transition as much as an emotional transition and having to give up part of yourself. I am very driven and very type-A and I think that was my part of the transition, having to learn to adjust to the fact that my babies were more important than my checklist.

SFM: What do your kids think?


SW: Owen just wants to play with his trucks and be held. Annie somewhat gets it. I tell her “mommy’s starting a restaurant.” When I’m starting a phone call and she wants me to play puzzles, I have to tell her “mommy has to get on this call real quick and then I can play puzzles.” So I’ve started to explain why we have more calls and meetings than we used to.


Actually, we are going to have beer and wine at the restaurant, so she told her teacher the other day that mommy’s starting a restaurant for kids and beer. I had to explain to the teacher!



SFM: Do you worry about being a mom who works?


SW: One thing my mom brought to my attention was concern over how it would affect my children, and the fact that I wouldn’t be there as much as I am able to be there now. I thought long and hard on that, and I struggled a little on that. I know the first few years will be tough, and self-employment is always a 24-hour job, but I think there’s a benefit to both my children. Especially my daughter, to see her mommy be strong and do something, to show her the strength of women.


My dad was self-employed, and we were up there weekends and we put all the time and effort and saw his drive, and saw what it took. Now both of his children are self-employed. I truly think my children will benefit from experiencing their mom do this. Plus, they’ll be able to be at work with mommy and play!


SFM: Where is your biggest struggle as a work at home mom?


SW: I struggle to fit it all in one day, and fit it all in well. You try to do everything to the best of your ability (I want to say “perfectly,” but I’ve had to realize it’s to the best of my ability). You still do the daily grind, but you’re adding so much into it every day, like learning about septics and going through thirty-seven page leases, while at the same time being a good mom and going to the grocery store and planning a vacation and doing all that stuff that’s stressful already. So that’s my struggle, fitting it all in and fitting it all in well. My kids go to Mother’s Day Out from 9-1 and fitting 16 hours of work into 4 hours is really hard! My four hours a day, every single minute is important, they can’t be wasted. It’s just hard to organize it all and fit it all into one day. And to stay sane at the same time! And sleep.


SFM: I mean, how do you sleep and stay sane?


SW: The question is, do I do that?! That’s my know, I guess sleep is just out of pure exhaustion at the end of the day. That’s how I accomplish that. I can’t guarantee that I accomplish the sanity 100%! That one’s a crapshoot every now and then.


SFM: What do you do when you get discouraged?


SW: I am lucky enough to have a handful of really strong women that are girlfriends of mine that I can call and say, “you must meet me at Maudie’s for a margarita!” They’re so supportive, and from day one they’ve been a sounding board and a reminder that I’m not crazy (which I sort of need on a daily basis). They believe in my cause and want it to happen as badly as I do, they know that it’s a wonderful thing and needs to happen.


Are you as in love with Shelly as we are? You can follow along with The Hive on Instagram, Facebook, or better yet--join The Hive’s mailing list here.


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